ON CAMPAIGN

on lane studio campaign strategy focuses on ensuring the brand's consistent look and feel across all channels, including the online store. Our goal is to develop relevant and engaging campaigns that effectively communicate the brand values and increase target audience engagement. 

The look and feel of the brand is defined by a brand book, which serves as a guide for the design of packaging and product presentations. Our aim is to ensure a consistent brand presence that integrates seamlessly into all aspects of the campaigns.

The campaign calendar is carefully planned and may include events to further reinforce the brand and drive customer engagement. on lane studio provides the marketing team with a ready-made campaign plan, based on an annual calendar, showing planned campaigns and possible events month by month. This campaign plan is handed over to the in-house marketing team in a briefing to ensure smooth implementation.